20 Tips for Getting an Employee Social Media Advocacy Pilot Off the Ground

YO! MArketing provides employee advocacy social media case studies

Why Run An Employee Advocacy Pilot?

Launching a social media employee advocacy often begins with a pilot. This is a good idea because it allows you to test out the initiative. It also drums up support and participation within the organisation. It is also a great way to get a buzz going. But most importantly, it’s a great way to gather initial metrics to get leadership buy-in by showcasing early success.

Few Tips

Here are 20 tips to get you to a flying start with your employee advocacy pilot (pun intended):

Get Employees To A Great Start

You don’t need an army of employees to take off – focus on early adopters. Ensure there is an onboarding process that includes training and ongoing support.

One Last Thing

Experience, case studies and research show that the greatest influence on employee advocacy initiative success is leadership buy-in. And the most popular results have been brand awareness and visibility. Leaders within your organisation need to understand the potential impact on business performance.

Photo credit: Nan Palmero, “Social Media Pillows“, used in accordance with this CC license

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