Benefits of Smarter Marketing Management

  • FAQs

    What does it take to succeed with employee advocacy?

    We believe employee advocacy is most successful when:

    • You have a culture of trust and experimentation
    • You have a social media presence
    • You have supportive social media guidelines
    • You have leaders who walk the talk
    Why do I need customer segmentation?

    We believe it is important to consider your customer’s needs separately, as well as what motivates them to buy. For instance, one customer of a telecommunications company might be motivated to buy if the price is very low, another customer might not mind paying a premium as long as there is 24/7 support and 4G. The company will need to craft their messaging slightly differently with each customer

    What will it cost my organisation?

    When you get in touch with us, we spend a lot of time listening to your organisation’s goals so that we get a good understanding of how we can help. Our prices are project-based, meaning you know exactly what you are paying upfront and we communicate our progress with you throughout

    How can we get in touch?

    The easiest way to get in touch with us is to email at We respond within 48 hours. You could also:

    • Call us on 01224 xxxx
    • Follow us on Twitter @SmartSceptic

  • What You Gain

    • Employee Engagement

      Give your employees a voice on behalf of your organisation, reward the right behaviours and improve your corporate culture

    • Customer Alignment

      Through detailed customer segmentation, your organisation can deliver products and services that meet your various customer needs

    • Thought Leadership

      Online thought leadership sets you apart from your competitors. It allows your brand and its employees stay top of mind with your customers

    • Customer Engagement

      Nearly 30% of companies increase customer engagement through employee advocacy, and improve brand loyalty

  • Greater Value

    • Market Effectiveness

      Whether you are launching new products, entering new markets or growing existing markets, well-researched market analysis increases your chances of success

    • Brand Reach

      79% of businesses achieve increased brand reach through formal employee advocacy programmes

    • Shorten Sales Cycles

      Over 80% of B2B buyers review a minimum of 5 pieces of content before choosing a vendor. Shorten your sales cycle with timely deal-winning content

    • Lower Costs

      Significantly reduce marketing costs compared to traditional marketing channels. Nearly 64% of staff credit employee advocacy for attracting and developing new business

    • Yekemi is a passionate motivated individual. She is very approachable and proactive and very knowledgeable about her subject matter. Very responsive to questions and thinks outside of the box. It’s a real pleasure working with her.

      Sheryl Newman
      Managing Director, Appetite for Business
    • Yekemi moved the needle for our business in terms of deep strategic market analysis so that we understood the changes in our customer profile, we were able to segment our customers more effectively and focus our product development of their future needs.

      Bruce Heppenstall
      Previous General Manager, GE Oil & Gas Wellstream
    • Yekemi is highly creative and hard working, she is great at challenging and creating ideas

      Mark Douglas
      Vice President Geosciences, Schlumberger
    • Yekemi has been an asset to the software team. Her enthusiasm, knowledge and drive is second to none and has given our products a real direction by helping us to understand our place in the market.

      Linda Stromberg
      Software Geoscientist, Lloyd's Register