Content marketing as a strategy to reach your target audience

Content marketing to reach target audience YO! Marketing strategy
**Includes content marketing calendar template and
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You might ask, “What is content marketing”? A 2014 Forbes article defines content marketing as the creation and distribution of relevant content for a defined target audience. Over the last five years, it has grown as a marketing technique. It is useful for building credibility and attracting customers to your brand.   Here’s a two-minute video where I give tips to get subject matter experts e.g. consultants started on using content marketing to build credibility around for your personal brand.
Bonus tips for a powerful content marketing strategy
  • Make a list of what you know e.g. web development, mobile apps, Java, SEO
  • Highlight which of these skills you want to be known for
  • Let’s say you choose SEO
  • Make another list of the elements of SEO you can write about
  • Your list might look like this:
keyword research responsive website design Google analytics Search ranking criteria Google Ads management Organic vs Paid search content optimisation
  • Now you have a list of content topics
  • You drill down further e.g. Google Analytics is a wide subject so you could focus on individual elements
  • For content marketing to be effective, consider the format of your content
  • Formats could be:
Articles (short or long form) Videos Podcasts Interviews Photographs Events/Workshops Links to other content on the subject
  • Schedule the content on a calendar
  • Add the format and date it should go out
  • Remember that you can publish the same content across multiple channels
  • Keep a day a week aside to use tools like Hootsuite or Edgar to schedule your posts
  • Here’s a link to a content-calendar-template which you are free to use
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