Sign up now! FREE email course on marketing strategy

Sign up now! FREE email course on marketing strategy

Welcome to our sign up page for our free email course!

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The free email course runs from 1 Dec for six weeks. During this course, you will learn:
1. What to consider when creating your strategy
2. How to research your market
3. How to create (and automate) your content strategy
4. What the different forms of content are (and which ones work for you)
5. Pulling together a marketing strategy that aligns with your objective

and much more… See you there!

Content marketing as a strategy to reach your target audience

Content marketing as a strategy to reach your target audience

**Includes content marketing calendar template and
**FREE email course on developing your own market strategy starts 1 Dec, sign up here
You might ask, “What is content marketing”? A 2014 Forbes article defines content marketing as the creation and distribution of relevant content for a defined target audience. Over the last five years, it has grown as a marketing technique. It is useful for building credibility and attracting customers to your brand.   Here’s a two-minute video where I give tips to get subject matter experts e.g. consultants started on using content marketing to build credibility around for your personal brand.
Bonus tips for a powerful content marketing strategy
  • Make a list of what you know e.g. web development, mobile apps, Java, SEO
  • Highlight which of these skills you want to be known for
  • Let’s say you choose SEO
  • Make another list of the elements of SEO you can write about
  • Your list might look like this:
keyword research responsive website design Google analytics Search ranking criteria Google Ads management Organic vs Paid search content optimisation
  • Now you have a list of content topics
  • You drill down further e.g. Google Analytics is a wide subject so you could focus on individual elements
  • For content marketing to be effective, consider the format of your content
  • Formats could be:
Articles (short or long form) Videos Podcasts Interviews Photographs Events/Workshops Links to other content on the subject
  • Schedule the content on a calendar
  • Add the format and date it should go out
  • Remember that you can publish the same content across multiple channels
  • Keep a day a week aside to use tools like Hootsuite or Edgar to schedule your posts
  • Here’s a link to a content-calendar-template which you are free to use
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