You’ve probably figured out that I’m crazy about great content. I believe in the importance of content. That’s why I’m always looking for ways to support start-ups and SMEs in writing more and better content. So, when I came across a recent WIRED.CO.UK article on the hottest start-ups in London, I got curious about what their “content life”. I’ve been busy curating content and blog post ideas for you.


Related: 12 Engaging Content ideas for Engineering Companies


Start-ups like Monzo, Digital Shadows, Ravelin and mum-tech, Let’s Mush did not fail me. They have been doing their content homework – yay! The result is these 12 blog post ideas from London’s hottest start-ups. I hope you’ll try one each month of 2018.

Monzo is a Fintech company that prides itself on building a bank for the business community. Its website has a strong identity, in addition to blogging a couple of times a week.

Monzo building a bank for everyone - blog post idea - YO! Marketing

Blog post idea 1: Give a Rundown of Your To-do List

On Monzo’s blog, it has a rundown of the company’s to-do list. This includes what they want to achieve for their customers and creates anticipation for new features, events and technology.

Nested is a Property technology company. It has made the property sector fresh and fun, calling themselves: “The estate agents with a difference”.

Nested property tech start-up - blog post idea - YO! Marketing

Blog post idea 2: Publish Customer Stories & Reviews

A whole section of their website is dedicated to customer stories. They get pictures and data from the customer and put together the story. Data includes how long it takes to receive an offer for their house and the % valuation that they eventually get on the sale.

Digital Shadows – As a leader in digital risk and cybersecurity, this start-up uses content to show credibility and build trust with target customers. They have a well-established blog with around 250 blog posts written so far and a resource centre with several whitepapers and data-backed reports.

Digital Shadows Digital Risk and Cyber-security start-up - blog post idea - YO! Marketing

Blog post idea 3: Deep dive into Your Expertise

Digital Shadows oozes credibility through their web content. They go deep into trending topics such as GDPR and cybersecurity. Their detailed reports are easy to download and do not require you to provide an email address. But they leave you wanting to give it to them anyway!

Let’s Mush is an app that helps mums make local mum friends, like a Tinder for mums. It is in a group of apps sometimes referred to as “mum-tech” or “parent-tech”. The app has a growing community in the US, Canada and Australia.

Lets Mush is mum-tech, tinder for mums - blog post idea - YO! Marketing

Blog post idea 4: Address a Common Pain Point

There are a number of useful and humorous articles on the Let’s Mush blog. The writers have a nice way of tackling everyday challenges of being a mother. As a mother myself, I totally relate to these posts. Addressing common pains is a great way to engage with an audience on a deeper level.

Starship Technology is a company building a network of robots. Its founders are the co-founders of Skype, Janus Friis and Ahti Heinla. They are well-funded and they have already run several tests all over the world.

Starship Technology network of robots - blog post idea - YO! Marketing

Blog post idea 5: Re-post Third-Party Press Releases

These guys skip straight to third-party articles that mention them. Wired, The Telegraph and London’s Evening Standard are just some of the places that have written about this innovative start-up. The Starship Press page publishes the first two lines of the articles and then points visitors to the full article on the original third-party website. If you don’t like to write/have time to write but you are getting a fair bit of media coverage, this is one way to go!

Seenit is a content tech startup that helps users to curate stories via their app. With clients like Unilever and Adidas, the company is revolutionizing video story-telling with a combination of community and technology.

Seenit is a video content curation app - blog post idea - YO! Marketing

Blog post idea 6: Showcase Customers Using Your Product

By the nature of their product, Seenit has tons of content from customers using the product. Customers submit their stories, videos and behind-the-scenes scoop. It appears that this kind of content is so popular that Seenit has separate pages for blogs and stories. There are stories from organisations such as Adidas, The Body Shop. The National Lottery and BBC Three. If you have big name clients, this could really work.

Blog post idea 7: Create a Guide

One of the many things that Seenit is good at is helping its users get the most out of the product. Its blog has a number of “Guide” posts like this one, Playlist of Guides to Story Writing and Telling, which offers more value to users and gets them really making the best use of the Seenit platform.

Smarkets is a betting exchange that allows its users to bet against each other. I was impressed with the variety of content that this start-up has curated on their blog. They come across as experts, not just in betting but in software development and data science.

Smarkets is a betting exchange - blog post idea - YO! Marketing

Blog post idea 8: Capture What Happens Behind the Scenes

This company often publishes blogs that give you a good idea of what it would be like to work there.  They also introduce new employees via blog posts. One of my favourite posts is from June this year where their Head Chef, Tony, was interviewed about a day in his life at work. Nevermind the blog post – I was like, “They’ve got a chef?! I want to work there!”

Habito is an online mortgage broker that wants to make it easier to apply for a mortgage. In January this year, the start-up raised £5.5 million in a Series A round led by Ribbit Capital.

Habito is an online mortgage broker - blog post ideas - YO! Marketing

Blog post idea 9: State a Statistic, Then Pose a Question

This blog has great content and advice for homebuyers. In particular, they state a statistic related to their industry and then ask if the reader is part of that statistic. For instance, 43% of Mortgage Holders Paid More This Week – Did You? is a blog that asks if the reader is part of a statistic and then provides 7 ways to get a better deal to avoid paying more. It’s an eye-catching title and the subsequent content is valuable for those looking for a good remortgage deal.

Ravelin is a fraud detection platform that “never stops learning”.  Its clients include Deliveroo and Easy Taxi. The platform reduces fraud incidences by more than 50%.

Ravelin is a fraud detection start-up - blog post ideas - YO! Marketing

Blog post idea 10: Start a Podcast Series

This company writes regular content. But I was particularly fascinated by their podcast series, which hails as the only podcast series that is focused on helping their customers understand the issues of fraud, chargebacks and payments. It is a well-resourced and established podcast. Experts from KPMG, Office of National Statistics and MMC Ventures are just some of the people who have featured on the podcast.

Blog post idea 11: Review New Technology in Your Industry

I got double ideas from Ravelin. Yes, that good! They reviewed Google Cloud Platform on their blog, explaining why they have embraced it at Ravelin. There is also a link to the full case study, which is on the Google Cloud Platform website. If you use third-party tools and you love it, consider collaborating on a case study. The exposure, goodwill and value is a triple whammy!

Hibob is a cloud-based HR management software with the strapline, ” Shaping the future of HR”. The online HR hub wants to change the outdated deposition of HR departments. The start-up recently raised £19.5 million in Series A funding and has expanded to the US.

Hibob is a cloud-based HR management platform - blog post ideas - YO! Marketing

Blog post idea 12: Offer Helpful Tips & Tricks

True to their mission, Hibob has a wealth of tips for HR teams and professionals. On its blog, you will find posts from a range of topics such as how to attract and retain talent, successful onboarding and scaling up company culture. Their purpose is clearly to support HR teams and they do this well through a prolific company blog.

These are the kinds of content that the hottest start-ups are producing. Every single start-up on the list had a form of dynamic, regular content on their website. Content marketing helps to increase brand awareness and credibility. It can educate, motivate, convert and support your customers.

If you have limited time and resources to regularly write on your company blog, get in touch with the team at YO! Marketing today by emailing us at to learn more about our unique content writing services for businesses. We are technical and we are writers.

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