How to use a content scorecard for better blog posts [CALCULATOR]

Have you started writing content? Are you wondering why some of your posts get more attention than others? If you are writing regular content for a business audience, it is possible to improve the traction that you get with your content. In this blog post, I will go...

How Business Development and Marketing Work Together

I’ve been called many things in my 13-year career including Technical Sales Engineer, Business Development Executive and Marketing Manager. I suppose there are worse things to be called. Each role felt the same at times, the same purpose dressed up in a buzzword job...

Great content spurs organic traffic ahead of social media

Our organic traffic is more than twice that of social media. That has been true for the past year at YO! Marketing. It wasn’t the case when we first started; social media was our main platform to push our brand name into the public domain. It took time to get organic...

YO! Marketing Presents Machine Learning in Marketing at the Scottish Knowledge Exchange Awards

The Scottish Knowledge Exchange Awards 2018 held in Edinburgh on February 22nd.  We presented the work we did on machine learning in marketing with Abertay University, Dundee. The audience gave us great feedback and some things to think about going forward. What...

Seven Standout Ways To Be A More Successful Business

We'd like to welcome Mike Alawi to our team. He joined us last month as Marketing Project Executive. Here is a blog that he put together for you. Who else wants to be a more successful business? We know we do! 1. Provide outstanding customer service To excel in...

How to write a marketing plan

There is a lot to do when you run your own business. Writing your marketing plan is one of those niggly things that can cause some anxiety. They are often completely avoided. But marketing plans are a necessary tool for driving your business forward. Particularly if...

Facebook Changes: How Small Businesses Can Still Win Big

Facebook changes are coming. These changes have a significant impact on business pages on Facebook. For small businesses, it could be frustrating. But it could also be a call to step up on valuable, relevant content. Facebook Changes: Goals Mark Zuckerberg says the...

Your marketing strategy makes sense but does it make you money?

You won’t forgive me if I said I didn’t have a marketing strategy. And your grudge would be fair. After all, I’m a marketing consultant. My 2018 marketing strategy exists and it makes a lot of sense i.e. I’ll do more of what worked and less of what didn’t. That’s all,...

Marketing Proposals: 10 Reasons Why We’re Using Bidsketch

Like most new businesses, we struggled to get the right tools in place. We used Excel to track revenue, clients and projects. When it came to proposals, a Microsoft Word template was all we had. But we have now found better, more efficient ways. Bidsketch is a...

12 Business Blog Post Ideas from London’s Hottest Start-ups

You’ve probably figured out that I’m crazy about great content. I believe in the importance of content. That’s why I’m always looking for ways to support start-ups and SMEs in writing more and better content. So, when I came across a recent WIRED.CO.UK article on the...

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How to write a marketing plan

There is a lot to do when you run your own business. Writing your marketing plan is one of those niggly things that can cause some anxiety. They are often completely avoided. But marketing plans are a necessary tool for driving your business forward. Particularly if...

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