Five Startup Decisions You Can Make Using Marketing Surveys

New and established businesses can use surveys to gather crucial information for decision-making. If you're a startup, there will be several decisions you'll need to make about your products and services, whom you target, how you reach your ideal customers and what...

Internet Use in 60 Seconds: What It Means for Content Marketing [INFOGRAPHIC]

Much has been said about the pace and volume of online activities. With over 3 billion people on social media, we expect activity volume to continue increasing. Lori Lewis and Chadd Callahan have illustrated what happens - on average - every 60 seconds on the...

How I help SMEs get started with social media

My first digital marketing specialism is social media. After doing research and subsequently publishing my best-selling book, The Smart Sceptic's Guide to Social Media, I've become more involved in developing frameworks and guides for social media in a B2B setting....

4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social...

How to use storytelling in your business writing

When was the last time you engaged and became persuaded by a set of bullet points? One reason you may not have been persuaded (apart from the potential for boredom) is that our brains are not built to retain information that is set out as bullet points on a slide. In...

Win a Content Strategy for B2B Session – Name the Robot!

We would love to support you in creating an engaging content strategy for your business. This summer, we will run a couple of contests that we hope will be fun AND provide you with FREE content strategy and marketing support. Our first contest is to name the robots of...

Content Ideas for Software Companies

We are huge content fans! That's why we brought you 12 engaging content ideas for engineering companies and 12 Business Blog Ideas from London Hottest Startups. Now we would like to suggest content ideas for software companies as we work with a few of these...

11 Ways to Improve Your Email Open Rates [Focus: B2B]

  The past few months have brought some anxiety about GDPR (General Data Protection Regulation), which comes into force from May 25th. We are yet to see the impact that it will have on email marketing, for instance. Some consequences will be the reduction in email...

Wetherspoons Have No Social Media: 5 Alternatives to Online Engagement

Last week, Wetherspoons announced that it is shutting its social media accounts. The award-winning pub chain had over 44,000 followers on Twitter and 100,000 on Facebook. Was it a brave or a stupid move? Time will tell. In this article, I discuss the main reasons that...

How to use a content scorecard for better blog posts [CALCULATOR]

Have you started writing content? Are you wondering why some of your posts get more attention than others? If you are writing regular content for a business audience, it is possible to improve the traction that you get with your content. In this blog post, I will go...

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Content Ideas for Software Companies

We are huge content fans! That's why we brought you 12 engaging content ideas for engineering companies and 12 Business Blog Ideas from London Hottest Startups. Now we would like to suggest content ideas for software companies as we work with a few of these...

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