YO! Marketing Presents Machine Learning in Marketing at the Scottish Knowledge Exchange Awards

The Scottish Knowledge Exchange Awards 2018 held in Edinburgh on February 22nd.  We presented the work we did on machine learning in marketing with Abertay University, Dundee. The audience gave us great feedback and some things to think about going forward. What...

Seven Standout Ways To Be A More Successful Business

We'd like to welcome Mike Alawi to our team. He joined us last month as Marketing Project Executive. Here is a blog that he put together for you. Who else wants to be a more successful business? We know we do! 1. Provide outstanding customer service To excel in...

How to write a marketing plan

There is a lot to do when you run your own business. Writing your marketing plan is one of those niggly things that can cause some anxiety. They are often completely avoided. But marketing plans are a necessary tool for driving your business forward. Particularly if...

Facebook Changes: How Small Businesses Can Still Win Big

Facebook changes are coming. These changes have a significant impact on business pages on Facebook. For small businesses, it could be frustrating. But it could also be a call to step up on valuable, relevant content. Facebook Changes: Goals Mark Zuckerberg says the...

Your marketing strategy makes sense but does it make you money?

You won’t forgive me if I said I didn’t have a marketing strategy. And your grudge would be fair. After all, I’m a marketing consultant. My 2018 marketing strategy exists and it makes a lot of sense i.e. I’ll do more of what worked and less of what didn’t. That’s all,...

Marketing Proposals: 10 Reasons Why We’re Using Bidsketch

Like most new businesses, we struggled to get the right tools in place. We used Excel to track revenue, clients and projects. When it came to proposals, a Microsoft Word template was all we had. But we have now found better, more efficient ways. Bidsketch is a...

12 Business Blog Post Ideas from London’s Hottest Start-ups

You’ve probably figured out that I’m crazy about great content. I believe in the importance of content. That’s why I’m always looking for ways to support start-ups and SMEs in writing more and better content. So, when I came across a recent WIRED.CO.UK article on the...

How to manage your marketing budget

Marketing budget: Don't let your online spend skyrocket When you start a new business, it takes time to know which marketing tactics will work for you. You can’t just copy other people because your customers are likely to be different. It can be difficult to set a...

6 Ways Competitor Intelligence Improves Your Marketing Strategy

Understanding your company’s competitive landscape is crucial if you want to build an audience for your business. It is about understanding the business environment outside your business so that you are in the best position possible to grow your business. Competitor...

Video Marketing: Amazing Stats That Every Business Should Know

Personally, I love video marketing for two reasons: They quickly communicate ideas They make me connect on a much deeper level compared to text on a page But don't take my word for it. There are some incredible stats about online videos. For instance, over half a...

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5 Simple Ways to Conduct Customer Research

Many businesses start with a good idea. The idea is exciting and you usually can’t wait to start making sales! But hang on. How do you know who your customers are? It won’t be everyone so you need customer research. Customer research is a key part of building a...

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