We are huge content fans! That’s why we brought you 12 engaging content ideas for engineering companies and 12 Business Blog Ideas from London Hottest Startups. Now we would like to suggest content ideas for software companies as we work with a few of these businesses.

Do you struggle to engage with your audience as effectively as you would like? Do you often find yourself stuck for ideas for content? This blog sets out content ideas for software companies seeking to kickstart their company blog.

List useful resources

A simple but helpful blog is always a good place to start for content ideas for software companies. This could include a bunch of online tools. Or you could highlight resources that would help any organisation regardless of industry. Team Gate’s blog looks at 400 awesome free resources you can use to grow your business. It includes everything from social media and community management to SEO and website analysers.

Use video instead of text

Consider using video content instead of text. Video allows you to show your personality and convey your passion for the topic. Recent stats show that 43% of people want to see more video content from marketers and over half of the marketing professionals say video gives the best ROI. In fact, over half a billion people watch a video on Facebook every day. That equates to around 8.3% of the people on earth! Wistia, a video platform for marketers, publishes mainly high-quality video content alongside text-based posts.

content ideas for software companies YO! Marketing

Discuss the hottest tech trends

When considering content ideas for software companies, you cannot go wrong if you write about latest technology trends. Some examples of the latest trends in the software industry today include:

Blockchain Technology

Businesses in every industry are going to start building apps on blockchain platforms, which means the demand for blockchain developers is going to go through the roof. There is also interest in blockchain news in general, therefore content on the topic will likely attract many readers.

Cybersecurity

Similar to Blockchain, cybersecurity is an area which a growing number of developers are finding demand in. In recent years, cyber attacks against organisations have been increasing in both sophistication and damage caused. Articles on cybersecurity would be a good way to enter into regular posts regarding the topic. A good example is an article by The Market Mogul, which describes cybersecurity as ‘The focal point of 2018’ and sets the scene on the topic.

Big Data

A guide to data management and data governance could be the first step for people setting up their big data initiatives. Eric Brown, an entrepreneur, data scientist and consultant wrote a useful blog called ‘A roadmap to success with big data’. This article gives a good idea of some of the essentials worth considering when starting out with big data.

Artificial Intelligence

The use of AI in improving and personalising your customer service is the obvious topic to go for. However, there are countless areas for discussion within this area. AI is being used in supply chain management and even creating a better hiring process. Interviewed developed a software which uses machine learning and natural language processing to sift through resumes to filter the best ones out from the rest.

Respond to industry research

Consider using a new angle to trigger a conversation. Industry research always attracts discussion amongst readers, especially in the comments section of the posting. It would be smart to be first to publish your own thoughts on latest industry research. If you do this, try approaching it from a new perspective to give your readers some food for thought.

The Economist gave a different angle towards automation – mentioning that over half of jobs are vulnerable to automation taking over.

Support software project managers

Software developers use programming languages such as C++ and Javascript. However, developers might b required to use less common languages or platforms in their projects. A step by step guide that assists software developers will attract many readers and shares. Theodo’s blog, for instance, has several posts tackling how to work efficiently in a new and unfamiliar environment.

Talk about all things Javascript

Insights and advice on all things Javascript will be useful to any software developer. This could be presented in the form of worked examples, smart tips or even the latest updates and developments. Some inspiration for content could be found in DailyJS blogs.

Outline how to choose an IoT platform provider

There is a shift within IoT (Internet of Things) from building your own IoT stack to choosing from a range of IoT platform providers. This blog could cover the top categories of considerations that are the foundation of choosing an IoT platform provider – such as security and return on investment. This will assist developers when making the important choice.

For more content ideas for interactive marketing, check out this blog by SurveyAnyPlace:

Interactive Marketing Examples: How to Create Brilliant Digital Campaigns

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