This news article was published by Aberdeen Business News on 23 November 2018
Aberdeen-based businesswomen, Sarah Downs and Yekemi Otaru have merged their existing businesses to create Doqaru Limited. The deal was first announced on 22nd November 2018. Doqaru is a business growth specialist unifying strategic marketing and business development. They support energy and technology companies at every stage of their business journey from startup, turnaround and growth, diversification and towards an exit.

Since founding their individual businesses — Sarah Downs Ltd and YO! Marketing — Sarah and Yekemi have supported over 60 companies combined.

What Yekemi Says About Doqaru

Yekemi notes,

“There’s a real opportunity to bring an aligned approach to establishing and growing technology-related companies. Sarah is an experienced business development specialist. She understands the importance of strong relationships in generating long-term business. Along with my technical background and experience in marketing strategy and content marketing, we can support our clients’ online presence and drive offline conversations. Our forte is embedding the processes and foundation for future growth.”

What Sarah Says About Doqaru

Sarah adds,
“The merger harnesses a complementary offering. It creates the opportunity for us to add further value to our clients and fully align our services. After working together on an associate basis for the past 18 months, it’s exciting to be officially working together to establish and scale up Doqaru.”

Based at The Silver Fin Building in Aberdeen’s city centre, Doqaru already has a strong client portfolio and a six-figure revenue forecast for 2019. This will create further jobs in the business. The Aberdeen businesswomen plan to continue collaborative relationships with associate companies to add more value to their clients.

What Others Say about Sarah and Yekemi, Directors at Doqaru

Engineering Director at EC-OG, Robert Cowman said,
“I have known Sarah and Yekemi for a long time. For any young business and its team, it is difficult to spend time doing all the things that are required to make it work. While you are likely to be desperate to develop your technology, you also have to build a strong network and market your product to the right people. Sarah and Yekemi have the talents and skill sets that will certainly help you do this.”
The new website will fully launch in early 2019 but in the meantime, you can visit the holding page at for more information. More updates to come.

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