Social Media Advocacy at Rackspace – A Podcast with Elizabeth Jurewicz

Social Media Advocacy at Rackspace – A Podcast with Elizabeth Jurewicz

Enter social media advocacy

In my last blog post, I listed 12 content ideas for knowledge-intensive companies e.g. engineering and manufacturing. Engaging an audience through content is one of the main strategies for driving B2B sales. Social media advocacy is another strategy. Do this by empowering employees to develop good behaviours such as listening and sharing online.


Rackspace is the #1 managed cloud company based in San Antonio, Texas. It has engineers, scientists and researchers, helping businesses to tap into cloud computing without having to manage it on their own. There is also great content at Rackspace. Employees get involved in a number of ways.   Last November, I caught up with Elizabeth Jurewicz (call her Liz!), Social Enablement Strategist at Rackspace. She created and delivers the social media advocacy programme. I ‘met’ Liz online and started following her tweets and comments on the topic. We are now in regular contact and I’m learning a lot from her. Here is my 16-minute podcast interview with Liz.

Podcast with Elizabeth Jurewicz

If you’re short of time, here are some key takeaways from the podcast:

  • Establish formal training social listening as a way to engage employees who don’t want to share content directly.
  • Measure your performance internally first e.g. Are employees engaged? Is the messages you are sending being received and understood?
  • When leaders get involved, you know you are on the right track.
  • As a new company, start at the beginning to cultivate a culture of knowledge sharing.
  • Give yourself to develop the right culture in your company.


Elizabeth Jurewicz is Social Enablement Strategist at Rackspace. She helps professionals find the words to express not only what they do, but why they do it. You can follow her on Twitter @CreatingLiz.
Accelerator Programme Showcase With Elevator UK

Accelerator Programme Showcase With Elevator UK

Accelerator Programme.

What an energetic rush! In the last 12 weeks, I had the opportunity to nurture an idea for a web application as part of an accelerator programme. There were 15 other founders who were also on the journey to grow a business idea. This included Bendifa, Tinto Architecture, Get Soda, GiftID, 10 Trillion Trees, Sequel Composites, The Stylist’s Stamp, LiberEat, Ebar Initiatives and DogLeg Golf.   My vision is to reduce the guesswork in creating and tracking the performance of marketing strategies. It marked the end of the 12-week accelerator programme. We had mentors, investors and partners in attendance. Each founder had 3 minutes to pitch their idea to the audience. It was an excellent afternoon, the start of a new phase for the founders.

Pictures from Founders Showcase.

Photo credits: Michal Wachucik/Abermedia/Aberdeen/Elevator UK/Founders Showcase/14 December 2016

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For information on how you can get involved with our new web application idea, follow this link.

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